- by Allyson Brady
Cole Gargaro Promoted to Vice President of Marketing of Lamacchia Realty & Lamacchia Vacation Rentals
Cole Gargaro has been promoted to Vice President of Marketing of Lamacchia Realty and Lamacchia Vacation Rentals and is now a member of the Lamacchia Realty Executive Team! This promotion is a testament to Cole’s hard work, talent, and commitment to the Lamacchia Realty and Lamacchia Vacation Rentals brands!
“From TV ads, to Billboards, to social media imagery, to each branch office, to blogs and housing reports, Cole has been the force behind the appearance of our Lamacchia brand for more than a decade. Her creativity, drive, and attention to detail have had a strong impact everywhere you see Lamacchia. I am blessed to have both Lindsay and Cole for all of this time and Lindsay has done a terrific job overseeing all of the Lamacchia Companies but its time to allow Cole to run the marketing for the mothership on her own. This new set up with Lindsay working more with me on my personal brand, Crush it in Real Estate, and talent attraction related initiatives which are all sort of all in one. There is a lot more we can/should be doing on those fronts and now we will be going into higher gear. In addition, our new Certified Real Estate Consultant Certification and course is just getting started and it needs Lindsay to market it nationally. Needless to say, I am very excited about this change and I am confident it will work out great!”
Cole’s journey with Lamacchia began in 2015 when she was hired to design the new company logo after the name change from McGeough Lamacchia Realty to Lamacchia Realty. The following year, she officially joined the company full-time as Marketing Coordinator. Over the years, her talent, work ethic, and dedication to elevating the company’s brand led to her receiving the 2018 Employee of the Year Award and multiple promotions, including Design & Content Manager in 2019, Marketing Manager in 2021, and Director of Marketing later that same year. In 2024, she was officially named Creative Director for Lamacchia Companies.
In addition to her creative and marketing leadership, Cole has developed one of the strongest understandings of real estate and the housing market that the company has seen from someone who is not a Realtor. She has played a key role in writing the company’s housing reports, which often gain widespread attention and are picked up by newspapers and television stations.
As all of the Lamacchia Companies continue to expand, the organization has recently restructured its leadership team in a few areas to better support the growth of its affiliated brands. In her new role, Cole will exclusively oversee Lamacchia Realty and Lamacchia Vacation Rentals, while Vice President of Brand Growth, Lindsay Favazza, will continue to lead Crush It In Real Estate, Lamacchia Realty recruiting initiatives, Anthony Lamacchia’s brand, and other family companies. Lindsay will do this with the help of Christine Daigle, a longtime marketing department coordinator, as well as other marketing team members, including Brandon Farrell, Director of Marketing, who will also work with Cole.
In this role, Cole will guide efforts across key areas of marketing, including press releases, blog content, events, advertising, data and analytics, agent services, and other initiatives that promote the company, enhance its brand presence, and support the success of its real estate agents.
“For the last 10 years, I’ve had the privilege of working alongside Cole as we helped build the Lamacchia Realty marketing department into what it is today. There is no one who understands our marketing playbook, our brand, and our marketing operations better than she does. Cole has earned this opportunity through years of dedication, leadership, and hard work. I’m incredibly proud to see her join the Executive Team and excited to see the impact she’ll continue to make as she helps lead the Lamacchia Realty brand into its next chapter.”
– Lindsay Favazza, Vice President of Brand Growth, Lamacchia Companies
“It’s hard to overstate the honor I feel to be promoted to Vice President of Marketing and to be invited to join the Executive Team. After ten years with this company, I have had the privilege of working with brilliant colleagues and learning from some of the best players in the industry. We have the hardest working marketing team in real estate, and I feel very fortunate to have this bright group of people to work alongside as we continue to promote and build the brand in the years to come.”
– Cole Gargaro, Vice President of Marketing, Lamacchia Realty and Lamacchia Vacation Rentals
As a full-service, value-based brokerage, the company’s mission is to guide REALTORS®, employees, and clients to their success. Lamacchia Realty fuels its rapid and continuous growth by its formula of offerings to its agents in addition to its unique selling tools for consumers. Lamacchia offers an array of distinctive lead products, services, and tools to its agents. The training, systems, technology, and marketing that Lamacchia Realty offers its REALTORS® are second to none, and the word is spreading. REALTORS® have everything they need to grow their businesses at their fingertips.
Click here to learn more about Cole Gargaro