As Director of Marketing for Lamacchia Realty, Cole drives the branding for offices, promotional items, print, billboard campaigns, and the marketing coordinators report to her on their agent or office needs with regards to agent marketing, marketing services, the content calendar, Direct Mail plans, and social media strategies. She runs graphics to ensure that all branding for Lamacchia Realty is upheld. As well, she manages the interior design and signage for all offices. Cole manages and creates content published for Lamacchia Realty including the Lamacchia Realty blog, monthly housing reports, company announcements, and press releases, as well as oversees the LamacchiaRealty.com design. She is known for being very protective of all of the company’s visual appearances and branding.
Cole was born and raised in Newton. With a master’s in counseling, she was in the field of education until she made a career shift. With her innate love of painting and design, she went back to school for graphic design. In the field, she then learned everything from small and large format signage design and implementation, brand development, and interior design for homes and office spaces.
Cole is married, has two daughters, and resides in Framingham. When she had her second daughter, she built her own design company from home, whereupon her relationship with Lamacchia Realty began in February 2015. Her first project with the company was redeveloping their logo when the company rebranded under the sole ownership of Anthony Lamacchia. She was the company’s freelance graphic designer and shortly thereafter, was brought on full-time in the Summer of 2016 as the Marketing Coordinator under the guidance of Lindsay Favazza, who is now VP of Marketing. In January 2019, Cole was voted 2018 Employee of the Year for which she and her husband were invited to the 2019 President’s Club trip to Aruba. Cole was promoted to Design & Content Manager of Lamacchia Realty in August of 2019 and later promoted to Marketing Manager in February 2021. Her latest promotion of Director of Marketing became public in October of 2021.
“Every day I come to work excited to collaborate with my team to propel this company into the next stratosphere. It’s a fun, motivated, and energetic place to be and I’m proud to be here to help refine and highlight this brand with the best marketing team out there. And I love making all the things pretty.”