Anthony Lamacchia is the Broker/Owner and CEO of the Lamacchia Companies: Lamacchia Realty, Lamacchia Property Management, Lamacchia Development, and REAL Training and Systems Inc. Currently, Anthony spends his time managing the companies, training agents and strategically planning for the future. Given the size of the Company and its rapid growth, he spends most of his time working with Lamacchia Realty and with his Leadership Team, as their work feeds into all other Lamacchia brands. Anthony is considered an industry expert, having done hundreds of television appearances on the local news and many speaking engagements at national industry conferences, including the National Association of Realtors Annual Conference, Zillow Conferences, Inman News Summits, RIS Media and more. He is completely obsessed and passionate about providing all agents and employees in the Company with top-notch technology, tools, systems and training to excel in their careers and grow their businesses.
Lamacchia Realty launched REAL Training in 2012, a program for agents that provides ground-level training conducted by Anthony and other trainers in the company. REAL Trainings are constantly updated with tactics and strategies that are applicable to the current market trends with the ever-evolving Real Estate industry at hand. This program is highly recognized on a national level and has increased business of company agents at an exponential rate. Lamacchia started REAL Training and Systems Inc. in 2015 which provides training to both Lamacchia Realty agents and agents across North America. Hundreds of companies have purchased training, providing their agents with the training and tools to grow their businesses as well.
Along with REAL Training, the company continues to heavily invest in their own CRM that they call Lamacchia Hub which was built on the Salesforce CRM platform. Anthony’s vision was to build a customized system with cutting-edge mobile capabilities, providing agents with the opportunity to manage their work in a very systematic fashion, and in turn allowing them more time to focus on their clients and on building their businesses. He also wanted to ensure that management had access to all of the KPI’s they could need to run the company correctly. That goal has been achieved as the Company runs on it and agents use it every day to Get More Organized.
Anthony is very involved and passionate about advocating for homeownership, real estate development, tax policies related to real estate and fellow REALTORS®. He has traveled to Washington, D.C. multiple times to meet with both members of Congress, members of the Senate, and various regulatory agencies to defend homeownership, distressed homeowners, and mortgage lending.
Anthony serves on many committees and groups within the REALTORS® organization on local, state and national levels. He has been a member of the Massachusetts Association of REALTORS® Board of Directors since 2013, served on the Government Affairs Committee since 2012, and served as Chair of the Committee in 2018. Anthony is currently Vice Chairman of the Conventional Lending and Finance Committee for the National Association of Realtors. In addition, Anthony is a President’s Circle member of the REALTORS® Political Action Committee, which gives financial support to members of Congress who support real estate causes.
In 2018, Anthony was nominated for Inman’s Most Innovative Broker-Owner due to the REAL Training Program and the growing online platform of how-to videos for real estate agents. 2020 was a big year for Anthony. He was named a Futurist Forward Thinker by RISMedia. MAR awarded him a Private Property Rights Award. He was named the Vice-Chair of the NAR Conventional Financing Committee. Real Trends ranked Anthony among their Game Changers list. He was named a RISMedia News Maker. On top of all that, Anthony lead his brokerage to surpass 400 agents and selling $1 Billion in 2020! Anthony was appointed as the Chair of 2022 Conventional Financing and Policy Committee, Member of 2022 Public Policy Coordinating Committee, and as a Member of 2022 Sustainability Advisory Group by NAR.
Anthony is often featured on various Boston TV News stations, and in newspapers like the Boston Globe as a Real Estate expert. He is also regularly interviewed and included in other national media outlets including the Wall Street Journal and the Washington Post.
Anthony obtained his Real Estate license in 2004 after spending his childhood and early adult life working at his father’s landscape construction company. It was there that he first learned about business development and management and what it takes to build, design, and showcase homes. He was responsible for all large-scale landscape construction, masonry, and asphalt paving projects. Anthony obtained his Massachusetts builders license in 2003 and has kept it up ever since to remain current and informed on the latest updates in residential building codes. Anthony is involved in the planning of the various renovation projects Lamacchia Development takes on through Lamacchia Realty’s Offer Now program. This unique program gives homeowners who need to bypass the open market the opportunity to sell their home quickly by providing a contingent-free, no obligation cash offer on their home with a flexible close.
After buying his first property at age 21 and several more properties by age 23, he quickly realized the Real Estate industry was where he wanted to spend his life. In 2004, he made the jump into Real Estate sales with the very agent who helped him buy and sell a few of those properties. Anthony hit the ground running and had immediate success selling numerous properties.
Lamacchia Realty, Inc. was established in 2005 with the help of their first employee, Sarah Chaisson, who is now the Vice President of Finance for Lamacchia Companies. Anthony was the number one Realtor by sales in Massachusetts for several years and has been ranked in the top 100 in the country since 2011 prior to switching out of a team model and into a more traditional brokerage. In September of 2014, Anthony became the sole owner of Lamacchia Realty Since then, the Company has experienced significant growth.
Lamacchia Realty has been recognized not only as one of the fastest growing companies in Massachusetts by the Boston Business Journal but has also made the Inc. list of the fastest-growing private companies in America every year since 2012.
In addition to the Company’s business achievements, Anthony has made it a goal to give back to the community. Lamacchia Cares is a company initiative which the company supports and raises funds for local causes including the Boston Children’s Hospital Corporate Cup and their annual toy drive, Habitat for Humanity, St. Jude Children’s Hospital, the American Red Cross, Devin’s Dash, and more.
Outside of Work, I Enjoy:
“Being with my wife and children and doing all kinds of things like skiing, reading, exercising, and watching football.”
My Favorite Charity:
Favorite Part of My Job:
“Since I was a young child, I always dreamed of building a company from the ground up. It is one of the most difficult things anyone can do, and no one knows how truly tough it can be until they try it themselves. I enjoy all aspects of building our company including the challenges that come along with doing so. Most companies fail in the first year and even more fail within a few years after. Those statistics have always motivated me to do better and to grow the company in an aggressive but careful manner. Most of all, I enjoy the satisfaction of working with our great staff and agents to help home buyers and sellers!”
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