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REAL Training + Systems Program

REAL Training and Systems

REAL Training and Systems Inc is a training and systems company owned by Anthony Lamacchia that was started in 2015.  Lamacchia Realty offers this comprehensive training program called REAL Training to Lamacchia agents and other brokerages, teams, and agents across the nation.  REAL stands for Real Estate Education Advancement for Life. The program addresses real-world situations and prepares Realtors to not only better service home buyers and sellers but to grow their businesses.

We launched this weekly REAL Training program for Lamacchia agents back in 2012 because we felt strongly that agents should have access to ground level training conducted by professionals who have closed hundreds and in many cases thousands of sales. Since the real estate market is always changing the trainings are consistently updated with tactics and strategies that are applicable to agents’ businesses today! It is not hypothetical–it is concrete and practical.

When we designed the program, we spoke with many agents both inside and outside our company both locally and nationally. Many expressed dissatisfactions with training at other companies that are hosted by people who are not industry leaders and not active in the business.  Agents want REAL Training on tools and techniques they can use every day and are applicable to their business success and that is what we focus on.

The REAL Training Program is unlike any program offered by any other real estate companies or coaching programs around the country.  By having agents attend the sessions on a regular basis, they stay motivated and informed and their skills stay sharp. It also ensures that the agents stay up on the latest developments in real estate policies, news, and market trends.

Our program trainers know which strategies work and which ones don’t. By providing training that divulges into real world situations, this training empowers our agents to always be taking their businesses to the next level.  It also teaches agents how to use tools such as blogs, videos, news stories, including using to the fullest extent.

Anthony and various members of our Leadership Team conduct a variety of trainings on a weekly basis in the morning session and then specific courses in the afternoon sessions.  We also have a monthly training session with a nationally recognized real estate coach.

REAL Training reinforces our Company mission and what should be every agents mission which is to obtain clients for life. The better trained our agents, the more satisfied their clients will be.

REAL Training is purposeful and always seeks ways to feed our minds and sharpen our skills. It is time to focus on your goals and let our REAL training help you achieve them and take your business to the highest level.

Ask yourself a few questions:

  • Are you interested in making more money sooner rather than later?
  • Are you willing to attend training class to make the most money?
  • Do you agree you need a strong foundation to build your career on?
  • Do you truly want to improve your skills and make more money?

What we do:

  • Share scripts, dialogues & best practices
  • Share lead generation techniques
  • Share strategies our top agents use
  • Share ways to acquire skill based habits
  • Teach how to use the tools of our cutting-edge technology
  • Create a supportive environment where our entire company works together

Participating in our REAL Training is an important decision that will affect your future success. The right company with the proper support and proven training program will ensure your success.

Hear what our customers have to say!

Our REAL Training is making a difference and having a positive impact on our agents business!

To hear Lamacchia’ s vision for these trainings and directly from the owner, manager, and agents of the company in Virginia watch this video: