A recent Boston Globe article highlights Lindsay Favazza, VP of Marketing, and Anthony Castellano, Lamacchia REALTOR®, on the increasing importance of social media in real estate. Lindsay emphasizes that while social media helps agents build a community of trust, it takes time and consistency to generate sales. She advises agents to be authentic, post relevant content consistently, and engage with their audience. Anthony uses Facebook and Instagram to stay visible, sharing listings, sales, and personal moments to remain top of mind for clients. Both agree that social media boosts branding and connections but doesn’t directly lead to immediate home sales.

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