Privacy Policy & Cookie Policy

Effective Date: July 21, 2026

Lamacchia Realty, Inc. is committed to protecting your privacy and we have adopted the following privacy policy. By using this website or our mobile applications, you consent to this policy. Please be advised that this policy may be modified at any time without notice.

INFORMATION COLLECTED. This website collects some information about you by using technology, so it may not be apparent that it is being collected. For instance, when you visit our website, your IP address, your geographic location, and information about your browser type may be collected so that we know how many visits we have had by separate individuals. We may also collect tracking information such as cookies or other tracking technology to gather information about how you use our website and to enhance and personalize your use. In other instances, our website collects information that you voluntarily submit, such as your email address or information that we may ask you for to create an account (name, email address, telephone number, mailing address).

HOW WE USE THE INFORMATION. The information collected is used to optimize and customize the content of our website and to track the usage of our webpages. We may, from time to time, use your address or email address to send information about the real estate market or about our company that we think you may find helpful and informational. In addition, we may use the information for the following purposes:

  • Responding to inquiries and requests;
  • Providing real estate brokerage services;
  • Sending requested property information;
  • Facilitating transactions;
  • Providing customer support;
  • Improving the Site and user experience;
  • Conducting analytics and performance measurement;
  • Sending marketing communications where permitted by law;
  • Complying with legal and regulatory obligations;
  • Protecting the rights, property, and security of the Brokerage and others.
  • Lead Routing and Agent Contact Disclosure

LEAD ROUTING. Information submitted through the Site may be shared with affiliated real estate agents, teams, branch offices, transaction coordinators, marketing personnel, and other personnel involved in responding to your inquiry or providing requested services. Inquiries may be assigned to agents based upon geographic area, availability, expertise, or other business considerations.

WHO WE SHARE INFORMATION WITH. We do not sell or rent your personal information, including your email address. We may share your personal information with your permission or to comply with a court order.  We may also share your personal information so that third parties can provide the information or services that you request.  For example, if you ask us to sell your home, then we may share your contact information with one of our real estate agents who may work with you or with one of our photographers so that he or she can arrange to take photographs. In addition, we may use remarketing services to provide relevant advertisements to you on third party websites, such as Google or Facebook.

LISTING DATA. The listing data and listing photographs on this website are provided by third parties and compiled by various Multiple Listing Services (for example, in the case of Massachusetts, MLS Property Information Network, Inc.).  We cannot make any warranties or representations about the accuracy of the data or information about homes listed for sale or rent. This data is a compilation of data from other brokerages and or home sellers/landlords and is displayed on our website in a searchable format. It is important to independently verify all listing data, including for example, dimensions and square footage, disclosures about potential defects in homes, or zoning information.

TELEPHONE CONSUMER PROTECTION ACT (“TCPA”). If you register your telephone number with us, you hereby consent to receive auto-dialed and/or pre-recorded telemarketing calls and/or text messages on behalf of Lamacchia Realty. Standard message and data rates may apply. We never share or sell your telephone number to any third party.

TEXT MESSAGING. If you provide a mobile telephone number and consent to receive text messages, we may send informational, transactional, appointment-related, or marketing text messages. Consent to receive text messages is not a condition of purchasing any goods or services. Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP. For assistance, reply HELP or contact us directly.

THIRD PARTY WEBSITES. This Privacy Policy applies only to Lamacchia Realty websites and applications. However, our websites include links to other websites.  Because these sites are not under the control of Lamacchia Realty, we are not responsible for their content.

RESIDENTS OF CERTAIN STATES. Residents of certain U.S. States (including for example. Virginia, Colorado, Connecticut, California, and Utah) may have additional rights under applicable state law such as rights to confirm information that may be collected, to have information corrected or deleted, and rights to opt-out of certain data collection.

CONTROLLING YOUR INFORMATION. If you need to update any of your information with us, please notify us at info@lamacchiarealty.com. You may also use this email address if you would like to be removed from all of our contact lists. As required by law, all of our emails contain an option to unsubscribe from future emails.

 

MARKETING COMMUNICATIONS. We may use your contact information to provide newsletters, market updates, listing alerts, promotional materials, and information regarding our services. You may opt out of marketing emails by following the unsubscribe instructions contained in such communications. Transactional or service-related communications may continue even if you opt out of marketing communications.

COOKIES AND TRACKING TECHNOLOGIES. Lamacchia Realty uses cookies, web beacons, pixels, local storage, and similar technologies (“Cookies”) to operate, maintain, improve, and personalize the Site and our services. Cookies are small text files or similar technologies that are stored on your browser or device when you visit a website.

Types of Cookies We Use.  We use the following categories of Cookies:

Essential Cookies. These Cookies are necessary for the operation of the Site and enable core functionality such as security, network management, authentication, and access to certain features. The Site may not function properly without these Cookies.

Functional Cookies. These Cookies allow the Site to remember your preferences and settings, such as saved searches, favorite properties, preferred locations, or other customized features, in order to provide a more personalized experience.

Analytics and Performance Cookies. These Cookies help us understand how visitors use the Site by collecting information such as pages visited, properties viewed, search activity, time spent on the Site, referring websites, browser type, and device information. This information helps us improve the functionality, performance, and user experience of the Site.

Advertising and Marketing Cookies. These Cookies may be used by us or our advertising and marketing partners to measure the effectiveness of advertising campaigns, deliver relevant advertising, limit repetitive advertisements, and better understand user interests. These technologies may recognize your device across different websites and online services.

Information Collected Through Cookies. Depending on the technologies used, Cookies may collect information such as:

  • IP address;
  • browser type and version;
  • operating system;
  • device identifiers;
  • approximate geographic location;
  • pages viewed and links clicked;
  • property searches and listings viewed;
  • referral websites;
  • date and time of visits; and
  • other technical information regarding your interaction with the Site.

Third-Party Technologies. We may use third-party service providers to assist with website analytics, advertising, customer relationship management, marketing automation, communications, property search functionality, and other business operations. These providers may use Cookies or similar technologies in connection with the services they provide to us. We do not control the privacy practices of these third parties, and we encourage you to review their respective privacy policies.

Your Choices. Most web browsers allow you to manage or disable Cookies through your browser settings. You may also be able to manage certain advertising Cookies through industry opt-out programs or other preference management tools that may be available on the Site. Please note that disabling certain Cookies may affect the availability or functionality of some features of the Site, including saved searches, personalized content, and other user preferences.

Changes to Our Use of Cookies. The specific Cookies and tracking technologies used on the Site may change from time to time as we update or improve the Site, engage new service providers, or implement new technologies. Accordingly, the categories and purposes described in this section are intended to provide a general description of our use of Cookies and similar technologies and are not intended to identify every individual Cookie that may be in use at any particular time.

Property Search and Marketing Technologies. The Site may use Cookies and similar technologies in connection with property search services, saved listing alerts, customer relationship management systems, lead routing, marketing campaigns, and communications with prospective buyers, sellers, landlords, and tenants. These technologies help us provide requested services, respond to inquiries, improve the relevance of property recommendations, and better understand the effectiveness of our marketing efforts.

ANALYTICS AND ADVERTISING. We may use third-party analytics and advertising services, including services that collect information about your use of the Site over time and across different websites. These services may use cookies and similar technologies to help us understand user behavior, improve our services, and deliver relevant advertisements.

DATA SECURITY. We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, acquisition, use, alteration, disclosure, or destruction. Our information security practices are designed to be consistent with applicable law, including the requirements of Massachusetts regulations concerning the protection of personal information, including 201 CMR 17.00. No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

RETENTION OF INFORMATION. We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, comply with legal obligations, resolve disputes, enforce agreements, and maintain business records.

ACCESS AND CORRECTION REQUESTS. You may request access to personal information we maintain about you and request correction of inaccurate information by contacting us using the contact information provided below. We reserve the right to verify your identity before responding to such requests.

CHILDREN’S PRIVACY. The Site is not directed to children under the age of thirteen (13), and we do not knowingly collect personal information from children under thirteen. If we become aware that personal information has been collected from a child under thirteen without appropriate consent, we will take reasonable steps to delete such information.

DO NOT TRACK SIGNALS. Some web browsers may transmit “Do Not Track” signals. Because there is no universally accepted standard for responding to such signals, the Site may not respond to Do Not Track requests.

CONTACT US. If you have questions regarding this Privacy Policy or our privacy practices, please contact us at:

Lamacchia Realty, Inc.
451 Main Street
Waltham, Massachusetts 02451
info@lamacchiarealty.com