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McGeough Lamacchia Rebrands as Lamacchia Realty

Anthony Smiling 2

Founder Anthony Lamacchia finalizes last step in ownership transition

Lamacchia Realty, formerly known as McGeough Lamacchia Realty, was launched today under its new brand. The renamed, full service real estate brokerage serving the Massachusetts and Southern New Hampshire markets will continue to be led by Broker/Owner Anthony Lamacchia. In addition, the company will maintain its existing management team and agents along with its exceptional marketing programs for each home they list. The rebranding begins a new chapter for the company as it continues to build on its highly-successful history of growth.

Lamacchia Realty was previously known as McGeough Lamacchia Realty. It transitioned to the sole ownership of Anthony Lamacchia in September 2014, following the amicable departure of co-founder John McGeough. Since its start in 2005, the company grew its market share through a winning formula of hands-on but specialized client service paired with creative yet bold marketing plans.

“I am happy to have the name changed and I am more excited than ever for the future,” said Anthony Lamacchia. “Now people only have one name to remember when they are buying or selling a home. – Lamacchia Realty”

Company owner Anthony Lamacchia, is also the leader of his own team known as the Lamacchia Team, has been the number one Real Estate Agent in Massachusetts every year since 2010. He credits this success to the company’s aggressive advertising and tremendous time put into trainings and coaching which has produced highly skilled agents, marketers, and support staff. The company was named to the Boston Business Journal’s list of fastest growing private companies in Massachusetts for the third straight year in April 2015. The company has garnered national recognition as well. The Wall Street Journal Real Trends recognized the Lamacchia Team as one of the top 100 real estate teams in America by total transactions and sales volume. Inc. named the firm to its 500/5000 list of the nation’s fastest growing companies in 2014 for the third consecutive year.

For ten years, the company’s growth has been fueled by the thousands of clients who have achieved their goals by working with Lamacchia Realty to either sell their home or buy their new home. Lamacchia Realty has also made a significant commitment to marketing and advertising to raise the firm’s profile as well as to ensure that their clients have every opportunity to attract buyers and sellers to move properties. Lamacchia Realty will continue its creative advertising campaign and will also look for new growth opportunities through traditional means including recruiting top agents and acquiring other companies in the years to come.

“A big area of focus for me will be to recruit agents who either are or want to be top producers and coach them on how to dramatically grow their businesses. I am determined to create even more highly successful agents,” said Lamacchia.

Anthony Lamacchia will continue to provide expert commentary on real estate topics on local news stations, radio and newspapers. In the coming days the Lamacchia Realty brand will become more visible as the company changes more than 250 real estate signs in Massachusetts and Southern New Hampshire. In addition the company also has a significant advertising campaign scheduled over the next 60 days on TV, digital, billboards and more.

For media inquiries please contact Hugh Drummond  at 617-646-1083 or Ann Murphy at 617-646-1031 at O’Neill and Associates.